The concept:
Unveiling the gifts through fashion, one African piece at a time. Deconstruct stereotypes propagated about Africa and to tell the other side of the story, the rich side, strong and courageous through fashion. One of the many challenges facing Africa today is how to keep its indigenous crafts alive while embracing the techno logicalities of the world in a way that serves the communities best and keep their traditions alive. But its time for people to give a chance to this country, to come in and see with their own eyes.

Sustainability:
Craft must be celebrated here, not appropriated. Give back consent and economic power to craft communities by involving the local artisans from the start of the design process.