SS22

For Africa

We feel like the iteration of workwear has much more staying power than before because it fits modern lifestyle better, plus with everything going on in the world now and all the instability and fears around sustainably people are looking more and more to timeless garments that are both functional and high quality so they last.

Based on oversized workwear shapes; this is a denim-focused direction- not just as a basic, but as an inspiring and malleable material to be deconstructed, reconfigured and embellished with a rebellious creativity. A tribute to the people who work day and night for us. It’s their blood, sweat and tears; is why we are here today.

Model: @saarahirji, @hasnabentia, @thom_nguka, @adama_tz & @titi4theversatility
Photography: @agu_photos
Stylist: @riopaul_
Launched at Strasbourg Fashion Week, France.

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TZS Tanzanian Shilling